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Thursday, April 25, 2024
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Coke
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Coca-Cola - "This Coke is a Fanta" (Brazil 2018)
Coke set up a (social media) campaign in Brazil this year to fight homophobia and the use of gay slurs. It had a great impact, both in public awareness and online behavior and in (free) publicity. Win-win!
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2019-06-14 20:11:16
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