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   Sir Jonathan Ive Knighted by Royal Princess at Buckingham Palace

"In this new role, he will focus entirely on current design projects, new ideas and future initiatives," Mr Cook said in the internal memo."Jony is one of the most talented and accomplished designers of his generation, with an astonishing 5,000 design and utility patents to his name." Sir Jonathan has helped design products like the iPod, iPhone, iPad and smartwatch over the last couple of decades. There were reports earlier this year that Apple was working on a car and that he could be behind its design.
Some of Sir Jonathan's previous day-to-day management duties will now be shared by two other executives, who will work under him. Richard Howarth - another Brit - will take over as the new head of industrial design at Apple, making him responsible for the crafting of its hardware. His name previously came to prominence during an Apple v Samsung patent fight in 2012, when court filings revealed he had played a key role in the design of the original iPhone. And Alan Dye - an American - will become vice president of user interface design putting him in charge of engineering the way consumers interact with its software.

Apple Headquarters Campus 2 Project Under Construction

The promotion should free up more of Sir Jonathan's time to work on the Apple Campus 2 project. "Jony Ive is intrinsically linked to the Apple phenomenon," commented Ben Wood from the CCS Insight tech consultancy.

Apple's Campus 2 Construction as of March 2015

"Apple runs through his veins in the same way it did with Steve Jobs, thanks to the focus he has given to the products that it has delivered. "To be one step removed from that does come with some risks for the organization." Apple's market capitalization currently stands at $763.6 Billion Dollars, making it the most valuable company in the world.

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