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Saturday, December 16, 2017

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Social media has empowered brands to break their own news instead of relying on advertising or PR to disseminate their message. As brands become increasingly comfortable with social media on the whole, more budget and attention is being focused on high quality content created specifically for the social web.  New Wave of Advertisers Consider Consumers the New Medium.

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    The spot for Chipotle Mexican Grill starts bleak and gets bleaker: the story of a farmer who becomes Big Agriculture, maltreating his pigs and polluting the water as winter descends. It's long, at two minutes and 20 seconds, and told entirely via stop-motion puppetry. There's no dialogue, only the spooky crooning of Willie Nelson. And the Chipotle logo appears just once, at the very end, on a truck pulling away from a farm returned to its roots, chickens pecking freely in the sun.  At any number of companies, the ad would have been killed for any number of reasons. It's unfunny. Political. Expensive to air.  There was also a chance that it was brilliant.

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    Iran's nuclear program is one of the most polarizing issues in one of the world's most volatile regions. While American and European officials believe Tehran is planning to build nuclear weapons, Iran's leadership says that its goal in developing a nuclear program is to generate electricity without dipping into the oil supply it prefers to sell abroad, and to provide fuel for medical reactors. The IAEA has confirmed Iran is now enriching uranium to the 20-percent level at its underground bunker housed on an Islamic Revolutionary Guard Corps base.

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    This advancement comes just months after the IAEA's unprecedented report detailed for the first time that Iran had engaged in activities related to the production of nuclear weapons.  These developments are a wake-up call. The United States must immediately implement existing sanctions and pass new, tougher sanctions on Iran to prevent the regime from building nuclear weapons.

     

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    As of March 1, 2012, whatever you do on one Google-owned site will change whatever you see on another Google property – be it Google' search engine, Docs, Maps, Calendar, Gmail, Picassa, YouTube, G+, etc.

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    "We can provide reminders that you're going to be late for a meeting based on your location, your calendar and an understanding of what the traffic is like that day," reads Google's blog explaining the search giant's unified policy. This works whether you're accessing Google on your computer, tablet or cellphone, as long as you're logged in.  "People still have to do way too much heavy lifting, and we want to do a better job of helping them out," Google points out.  What the blog posts fails to mention however, is that it is now better equipped to help out law enforcement officials and the government when it comes to finding out about you. 

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    "Solar City Tower," a technological wonder built atop the island of Cotonduba will be the welcome symbol to the 2016 Olympic Games in Rio de Janeiro. 

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    It will be seen by the game visitors and participants as they arrive by air or water.  The tower captures solar energy. It will supply energy for all of the Olympic city, as well as for part of Rio.  

    See the Latest on Carnival in Rio 2012

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    Now that Facebook has filed its paperwork to go public, we're getting our first real glimpse at the inner workings of the world's largest social networking website.   Let's set aside the potential for Facebook's valuation to get out hand. We're still several weeks away from actual deal pricing and retail investor reactions.

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    Facebook is not going public because it needs to raise money, but by going public the company is giving its early investors a way out and its not going to be cheap.